Guillermo Perales, CEO/ President

Guillermo Perales, CEO/ President



Guillermo Perales began his journey into the world of franchise ownership with a single store and an ambitious dream in 1997. Crediting a combination of “luck, hard work, and a constant quest to expand”, his Sun Holdings’ portfolio today features over 800 locations that employ nearly 17,000 people and generate revenue of over $700 million dollars a year.  Sun Holding’s stores include Burger King, Popeyes, Arby’s, Krispy Kreme, Cici’s, Golden Corral, GNC, and T-Mobile.

His impressive acquisitions have positioned Perales as the eighth largest franchise owner in the United States, and top Hispanic franchisee in the country!

Perales’ tremendous success in restaurant operations, real estate, and general management are all rooted in his commitment to education.  He graduated with high honors from the Instituto Tecnologico y de Estudios Superiores de Monterrey as a CPA before moving to the United States and earning his MBA from Texas A&M University.  The meteoric company growth that seemed to follow for Perales often has industry peers and colleagues calling him a “rock star” in the franchise realm. Yet, Perales remains deeply grounded and passionate about the importance of sharing his leadership and experience with new generations of entrepreneurs, especially those in the Latino business community.

Awards, Honors, and Recognition

Latino Leaders magazine has honored him several times on their annual “101 List” as one of the most influential Latinos in the nation. He has also been selected as “Entrepreneur of the Year” by highly-regarded firms and organizations such as Ernst & Young, Asociacion de Empresarion Mexicanos, TAMACC, Hispanic Chamber of Commerce, and the International Franchise Association.  PODER Magazine showcased Perales as one of the country’s “Top Hispanic Entrepreneurs” and Al Dia recognized him as their “Man of the Year”.

On each such occasion, as with his recent accolade by Nation’s Restaurant News and their prestigious 2016 Golden Chain Award, Perales is always quick to turn the spotlight away from himself and onto his senior executives and tens of thousands of employees who move Sun Holdings forward every day.



  • 2016 Ranked #10 by Forbes Americas's Largest Restaurant Franchisee2016 Recognized as Latino Executive of the Year by D CEO Magazine

  • 2016 Golden Chain Award, Multi Unit Food service Operations

  • 2016 One of the 50 most powerful people in food service, Restaurant News' Power List

  • 2016 Ranked #18 Dallas Business Journal's Middle Market 50 List

  • 2015 Entrepreneur of the Year, Asociacian Empresarios Mexicanos

  • 2015 Ranked #8 by Monitor 200 Top 200 Franchisees in the US

  • 2015 Entrepreneur of the Year, International Franchise Association (IFA)

  • 2016 Ranked #1 North Texas Hispanic-Owned Business by Dallas Business Journals "The List"

  • 2014 Ranked #7 Multi Unit operated by Multi Unit Franchisee Magazine

  • 2014 Ranked #1 Largest North Texas Hispanic owned Business by Dallas Business Journal

  • 2014 Largest North Texas Minority Owned Business by Dallas Business Journal

  • 2014 Empire Builder Award from the Greater Dallas Hispanic Chamber of Commerce

  • 2013 Ranked #1 Minority Owned Business owner in North Texas

  • 2013 American Dream Award

  • 2013 Dallas Hispanic Chamber of Commerce recognition award as 19th Largest US Company on Hispanic Business 500 Ranking

  • 2013 Franchise Dealmaker of the Year by Franchise Times

  • 2013 "The Maestro" Award by Latino Leaders Magazine

  • 2012 Voted Burger King's Developer of the Year

  • 2012 Lifetime Achievement Award, The Latino Hotel and Restaurant Association

  • 2011 Awarded Entrepreneur of the Year by TAMACC 

  • 2009 Honored with the Latino Maestro Leaders Entrepreneurship Award

  • 2009 Acknowledged by Poder Magazine as one of the Top Hispanic Entrepreneurs

  • 2008 Awarded prestigious Entrepreneur of the Year by Ernst & Young

  • 2008 Awarded Celebration of Diversity Awards organized by Ernst & Young

  •  Most Innovative Corporate Diversity Program Award

  • 2003 - 2006 Popeyes Developer of the Year and has received numerous plaques

Current Board Participation

  • BBVA Compass Bank National Advisory Board, Member
  • Southwestern Medical Foundation, Trustee
  • Dallas Regional Chamber of Commerce, Board Member
  • AT&T Performing Arts Center, Board Member
  • Southwestern Methodist University 21st Century Council, Board Member
  • National Franchisee Association (NFA), Board Member
  • International Hispanic Franchise Association (IHFA), President
  • Burger King Diversity Advisory Board, Member
  • Greenhill School, Board Member / Trustee
  • Young Presidents Organization, Member

Community Contributions

  •  Almost 500 Academic Scholarships, 
  • 20,000 Golden Corral Veterans Day yearly Meals
  • 9 Million Certificate of Achievement Awards for free meals.
  • Aggressive Development Programs for Employees
  • International and Domestic Student Intern Programs
  • Corporate and Personal Food and Gift Donations