Dallas, TX, September 22, 2021 – Taco Bueno continues to expand in the South Plains with a new location at 3612 Olton Rd. in Plainview, TX. This location features a fresh new look featuring vibrant and bold color schemes. A commitment to "Always Fresh, Always Bueno" has been incorporated into the design of the interior that emphasizes the freshness and quality of the Tex-Mex that is made on a daily basis.
The numerous locations under development will be incorporating many of these new features which were introduced at the newly remodeled location in Addison, Texas. The space features fresh and vibrant color palettes, bright and energy-efficient led lighting, Mexican-inspired tilework and colorful accent lighting, high-top bar seating, designed for laptop and tablet use, digital menu boards, promotional signage, and stylish, modern seating. Modernized restaurant facilities and frequent menu LTOs, promoting today's modern and fresh Tex-Mex flavors, ingredients, and offerings continue to spark growth in 2021.
Founded in 1967, the brand began with one location in Abilene, Texas, and has expanded to a portfolio of 140 locations across Texas, Oklahoma, and Arkansas. Taco Bueno is known for its unique items such as the “Muchaco” which are tacos made with a softer pita-like shell. They also offer a wide variety of “Big Freakin” items, which are all of the menu favorites, doubled in size. It is no surprise the chain was named Best Tex-Mex Restaurant in the US by Business Insider and People Magazine, beating out top competitors such as Chipotle and Qdoba, Taco Bueno is firmly established as a leading regional chain.
In 2019, Taco Bueno was purchased by Dallas restaurant franchise leader, Guillermo Perales. The CEO is ranked the 3rd largest franchisee in the US and has been awarded the MUFSO Golden Chain Award and Nation’s Restaurant News’ Top 10 Power List. Perales was named Ernst & Young’s Entrepreneur of the Year in 2008, IFA’s Entrepreneur of the Year, as well as Latino Leaders Magazine’s 101 Most Influential Latinos for several consecutive years. With the acquisition of the brand, he plans to turn Taco Bueno around using his own expertise to drive the change. Taco Bueno will continue to grow and thrive with over 20 locations opening within the next year.
ABOUT SUN HOLDINGS, INC.
Sun Holdings, Inc. was founded in 1997 by Guillermo Perales, funded by an SBA loan. Sun’s portfolio has been ranked as the 3rd largest franchisee group in the U.S. by Mega 99, 2018 Rankings. Mr. Perales has developed a portfolio that operates over 1,000 locations in 12 states creating more than 22,000 jobs. He has also developed over 200 new stores, and completed 200 store remodels in the last 3 years. Today, the organization manages Burger King, Popeyes, Arby's, T-Mobile, Taco Bueno, McAlister’s, IHOP, Cici’s, Golden Corral, GNC, and several airport restaurant locations including Cantina Laredo.